Privacy Policy

Privacy Policy
This privacy statement covers the site We are committed to respecting and maintaining the privacy of our clients and visitors and wish to demonstrate that commitment by adhering to the policy below which defines the following topics:
What personally identifiable information SuperFlow Technologies Group (SuperFlow) collects.
What personally identifiable information third parties collect through the Web site.
What organization collects the information.
How SuperFlow uses the information.
With whom SuperFlow may share user information.
What choices are available to users regarding collection, use, and distribution of the information.
What types of security procedures are in place to protect the loss, misuse, or alteration of information under SuperFlow control.
How users can correct any inaccuracies in the information.
If users have questions or concerns regarding this statement, please e-mail

Information Collection
SuperFlow Technologies Group is the sole owner of the information collected on the SuperFlow Web site ( SuperFlow collects information from our users at several different points on our Web site.

Information Use
We store information that we collect through cookies, log files, and clear gif's to create a composite profile of our users. Profile information stored includes as a minimum the name, e-mail address, business type, and preferences for receiving information by e-mail (newsletter and news releases). Through the business type, this information is joined to newsletter content and news releases to record a composite view of specific business type content preferences. Profile information is used to tailor a user's visit to our Web site and direct pertinent marketing promotions to them. Your profile is shared in aggregate form only.

A cookie is a piece of data tied to a user's information and stored on the user's computer. We use both session ID cookies and persistent cookies. For the session ID cookie, once users close the browser, the cookie simply terminates. A persistent cookie is a small text file stored on the user's hard drive for an extended period of time. Persistent cookies can be removed by following Internet browser help file directions.

The cookies set by the site flag a user as having the Macromedia Flash plug-in, identify whether the user has seen a particular cartoon sequence on main pages, and provide business type information for content metrics on newsletter articles and news releases. If users reject the cookie, they may still use our site. Persistent cookies enable us to track and target the interests of our users to enhance the experience on our site. Refer to the "Profile" section above.

Log Files
Like most standard Web site servers, we use log files. This includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track a user's movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information.

Clear Gifs (Web Beacons/Web Bugs)
We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs) that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier (similar in function to cookies) and are used to track the online movements of Web users. The main difference between the two is that clear gifs are invisible on the page and are much smaller about the size of the period at the end of this sentence. Clear gifs in the e-mail synopsis page of the newsletter are tied to a user's personally identifiable information by passing a unique user ID back to the server to set (or read) a cookie.

SuperFlow uses a variety of marketing tools, including remarking to visitors and simliar audiences, to advertise its services online. Third-party vendors, including Google, show SuperFlow ads on sites across the Internet. Third-party vendors, including Google, use cookies to serve ads based on someone's past visitors to the SuperFlow website. SuperFlow website visitors can opt out of Google's use of cookies by visiting Google's Ad Settings.

In addition, we use clear gifs in our HTML-based e-mails to let us know which e-mails recipients have opened. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If users would like to opt out of these e-mails, please refer to the "Choice/Opt-out" section below.

Communications from the Site

Special Offers and Updates
Established members who have subscribed to news releases will receive regular mailings. Out of respect for the privacy of our users we present the option to not receive these types of communications. Please see the "Choice/Opt-out" section.

Service Announcements
On rare occasions it is necessary to send out a strictly service-related announcement. For instance, if our service is temporarily suspended for maintenance, we may send users an e-mail. Generally, users may not opt out of these communications, though they can deactivate their account. However, these communications are not promotional in nature.

Customer Service
We communicate with users on a regular basis to provide requested services; regarding issues relating to their account, we reply by e-mail or phone in accordance with the users' wishes.


Legal Disclaimer
Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served on our Web site.

Business Transitions
In the event SuperFlow Technologies Group goes through a business transition such as a merger, acquisition by another company, or selling a portion of its assets, users' personal information is, in most instances, part of the assets transferred. Users will be notified by e-mail and a prominent notice posted on our Web site for 30 days prior to a change of ownership or control of their personal information. If, as a result of the business transition the users' personally identifiable information will be used in a manner different from that stated at the time of collection, users will be given choices consistent with our Notification of Changes section below.

Our users are given the opportunity to "opt-out" of having their information used for purposes not directly related to our site at the point where we ask for information. For example, our order form has an "opt-out" mechanism so users who buy a product from us but don't want any marketing material can keep their e-mail address off our lists.

Users who no longer wish to receive our eNewsletter and promotional communications may opt out of receiving these communications by clicking the link at the bottom of the message, e-mailing us at and typing the word UNSUBSCRIBE in the subject line, or by contacting us at (800) 471-7701.

Users of our site are always notified when their information is being collected by any outside parties. We do this so our users can make an informed choice as to whether they should proceed with services that require an outside party.

This Web site contains links to other sites. Please be aware that SuperFlow Technologies Group is not responsible for the privacy practices of other such sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.

From time to time our site uses surveys to request information from users. Participation in these surveys or contests is completely voluntary, and the user therefore has a choice whether to disclose this information. The requested information typically includes contact information (such as name and shipping address) and demographic information (such as ZIP code). Contact information is used to notify the winners and award prizes. Anonymous survey information is used for monitoring or improving the use and satisfaction of this site. Users' personally identifiable information is not shared with third parties unless we give prior notice and choice. Though we may use an intermediary to conduct these surveys or contests, they may not use users' personally identifiable information for any secondary purposes.

This Web site takes every precaution to protect our users' information. When users submit sensitive information through the Web site, their information is protected both online and off-line.

Correcting, Updating, Deleting, Deactivating Personal Information
If a user's personally identifiable information changes (such as ZIP code, phone, e-mail or postal address), or if a user no longer desires our service, the user can e-mail Customer Support at: or contact us by telephone or postal mail (see - Contact Information section below) to correct, update or delete/deactivate personally identifiable information.

Notification of Changes
If we decide to change our privacy policy, we will post the changes to this privacy statement, the Web Home Page, and other places we deem appropriate so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We will use information in accordance with the privacy policy under which the information was collected.

If, however, we are going to use users' personally identifiable information in a manner different from that stated at the time of collection, we will notify users by e-mail. Users will have a choice as to whether we use their information in this different manner. However, if users have opted out of all communication with the site or deleted/deactivated their account, they will not be contacted, nor will their personal information be used in this new manner. In addition, if we make any material changes in our privacy practices that do not affect user information already stored in our database, we will post a prominent notice on our Web site notifying users of the change. In some cases where we post a notice we will also e-mail users who have opted to receive communications from us, notifying them of the changes in our privacy practices.

Contact Information
If users have any questions or suggestions regarding our privacy policy, please contact us at:
SuperFlow Dynamometers & Flowbenches
4060 Dixon Street
Des Moines, IA 50313
Phone: 515.254.1654